Here’s a peek into my story — the journey that shaped me, my background in marketing & design, and a few fun facts along the way.
About the girl behind the screen
Hi! I’m Chiara :)
Designer, storyteller, and curious mind
Beyond the screen, I’m drawn to stories, wide horizons, the beauty of romanticizing life and the small details that make us feel human.
Here’s a glimpse into my journey and some of the milestones that shaped it. Excited to have you along for the ride!
My story so far
I loved meeting people, hearing their stories, and it sparked the idea of helping others bring their visions to life.
combine everything I know and enjoy — design, user experience, and SEO — into one craft:
In 2023, I took a four-month sabbatical trip through Southeast Asia that made me realize I wanted to do something more aligned with the person I was becoming.
Once back to Europe, I decided to study web design and
that's where the Desia lab journey started! I’m glad you’re part of it too :)
which gave me a solid technical foundation in how to improve websites' organic visibility and attract relevant traffic.
More on my educational and professional journeys on LinkedIn.
During those years, I slowly reignited my passion for creativity by teaching myself graphic design as a hobby.
I went on to study business and spent 6 years working in digital marketing — mainly in SEO —
I grew up in Salerno, a town in the south of Italy, by the sea and under the Mediterranean sun.
from writing stories to painting and drawing on any surface I could get my hands on (my bedroom wall, t-shirts, mirrors...).
For me, creative expression has always been a way to break free —