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We design high-performing, trustworthy digital experiences for banks, fintech startups, and financial institutions across Europe. Built for clarity, credibility, and conversion.

Premium Website
Design & development for Online Banking & Fintech

desia lab
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Why Online Banking & Fintech Need Specialized Design

Every detail must reassure.
Our fintech web designs prioritize data protection, transparency, and user confidence.
From onboarding to account management, we design flows that turn complex financial processes into effortless user journeys.

View some relevant web designs projects
Compliance Ready
Simplified Journeys
Trust & Security
Premium User Experience
Our designs respect regulatory requirements — ensuring your site looks beautiful and stays compliant.
A smooth, intuitive experience that reflects the sophistication of your brand and keeps customers coming back.
➤ Find out more about our SEO package

Search Engine Optimization & Tracking

SEO strategies built into every page to increase visibility, track engagement, and attract qualified leads.
➤ Find out more about our Brand package
Cohesive storytelling that communicates your purpose and builds long-term trust.

Brand Identity
& Strategy

Clean, conversion-driven interfaces that make complex services easy to use — and impossible to ignore.
➤ Find out more about our Web Design package

Web Design
& Development

CMS migration
Desia Lab is a Berlin-based studio specialised in simplifying complex industries like finance into digital experiences that feel effortless, elegant, and trustworthy — blending strategic design with measurable results.

How Desia Lab can support your business

I want to know more

Selected Online Banking & Fintech
Web Design Projects

We’ve curated a set of projects that address the exact challenges financial brands face — transforming complexity into clarity and conversion.
  • Outdated hierarchy: key CTAs buried and unclear.
  • Missing emotional connection between lifestyle and financial value.
  • Testimonials & social proof missing from homepage.

Challenges

American Express
Homepage Redesign

/01

Key changes

A homepage that communicates prestige + clarity, highlights benefits upfront, and improves conversion flows (card applications, app downloads, reward exploration).

What we achieved with the redesign

CMS migration
Integrated premium Fintech aesthetic in the existing brand palette.
Clear Hero Positioning with prestige-focused messaging.
Optimised Card Comparison with tailored benefits.
Stronger Value sections
Added customer testimonials and stats to foster trust and proof.
  • Fragmented messaging between lifestyle storytelling and financial innovation.
  • Limited emphasis on Mastercard’s digital-first ecosystem (contactless, mobile, paperless).
  • Value-driven sections lacked hierarchy—key benefits buried below the fold.
  • Visual tone felt corporate, not human—missing emotional connection and proof of impact.

Challenges

Mastercard
Homepage Redesign

/02

Key changes

A homepage that embodies Mastercard’s global purpose: connecting people to priceless possibilities.
We elevated digital convenience and trust through a premium, human-centered interface.
Clearer product storytelling, simplified navigation, and seamless calls to action now guide users effortlessly—from discovering benefits to activating cards and exploring payment innovations.

What we achieved with the redesign

Introduced a modern, fintech-inspired layout balancing innovation with brand heritage.
Crafted stronger lifestyle-driven hero messaging showcasing everyday and business impact.
Highlighted sustainability and inclusion through metrics like paperless transactions and digital adoption.
Improved user journeys for faster access to cards, services, and offers.
Added social proof and testimonials to foster authenticity and trust.

A collaborative process, step by step

From first connection to final launch, we’ll move through five steps that will turn your vision into a website that feels truly yours.
/01
Connect
Every project starts with a hello. Once you inquire, you’ll fill out a short form so I can get to know you, your brand, and what you’re dreaming up.

I’ll be in touch soon after to book our first chat and talk through what’s next.

Feel free to take a peek at the packages I offer to get a feel for what’s possible before we connect here.
/02
Discovery Call
Think of this as coffee with a creative friend (bring your favorite drink!). We’ll chat about your goals, your vision, and what’s on your wishlist.

This is a free, no-pressure call where we get to know each other and see if we’re the right fit.

If it feels like a match, I’ll take a week to craft your tailored strategy before we meet again.
/03
Strategy & Proposal
This is where ideas turn into a clear plan.
I’ll research your competitors, see how your brand shows up online, set a visual direction, and map out the site structure so it works for both people and search engines.

We’ll then meet for a strategy call, where I’ll walk you through the proposal — timeline, investment, and deliverables — so you know exactly what to expect.

Timeline: 1 week
/04
Design & Build
Here’s where your project comes to life.
I’ll design and refine with strategy at the core, sharing drafts for your feedback along the way.
Together, we’ll shape something that feels fully aligned with your brand.

Timelines:
  • Website revamp: 3–4 weeks
  • New website build: 5–6 weeks
  • Brand Identity: 1–2 weeks
  • Advanced SEO: 1–2 weeks (or monthly collaboration)
/05
Launch & Support
When everything feels just right, it’s go time!
I’ll launch your project with care, make sure all the details are polished, and guide you through managing it confidently on your own.

Plus, you’ll have me by your side with a month of support after launch (and the option for ongoing help if you’d like).

Frequently Asked Questions:
Web Design, Branding, and SEO Services

Find clear answers about my process, what’s included in each service, and how I support businesses with web design, branding, and SEO — so you know exactly what to expect before we start.
Whether you’re a global payments leader or a fast-growing fintech startup, we build websites that inspire trust and drive results.

If you think we’d make a good team, book a 30-minute strategy call to align on goals and scope here.

📩 desialab@gmail.com
🌐 desialab.com

Ready to transform your fintech or banking website?

desia lab